Fuelre4m 2024 Recap!

December 20, 2024

Discover How We Reformed 2024! This year, Fuelre4m shattered expectations, expanded globally, and redefined efficiency with groundbreaking innovations. From new partnerships and products to epic expeditions and bold collaborations, our journey was powered by reform, impact, and results. Dive into the Full 2024 Recap and See How We’re Fueling the Future!

Gulf News: In Net Zero drive, oil giants should speed up efforts for cleaner fossil fuels too Some of that funding can deliver outsized results as much as renewables

December 2, 2024

Understanding Fuel Efficiency vs Efficiency of Fuel: Are We Really Measuring the Right Thing?

October 16, 2024

In our race to meet global emission targets, there is a dangerous question that few industries are asking: Are we really measuring the right thing when it comes to fuel efficiency? For too long the focus has been on making engines more efficient, but how often do we stop and ask about the FUEL itself? […]

Fuelre4m IMO Green Revolution

September 4, 2024

The International Maritime Organization (IMO) is steering the maritime industry toward a greener future, with stringent targets to halve greenhouse gas emissions by 2050 and ultimately achieve net-zero. This isn’t just a new rulebook; it’s a crucial response to the fact that shipping currently accounts for nearly 3% of global CO2 emissions; comparable to Germany’s […]

Fuelre4m Appoints Tim Young as Global Sales and Channel Manager

September 4, 2024

Innovative Leader to Drive Multi-Industry Growth and Expand International Channels Fuelre4m, a leader in advanced biofuel solutions, is pleased to announce the appointment of Tim Young as Global Sales and Channel Manager. With over 25 years of extensive experience in sales leadership, channel management, and business development, Tim will spearhead Fuelre4m’s efforts to address the […]

Styrex and the Circular Economy: Closing the Loop on Polystyrene Waste

September 4, 2024

Polystyrene waste has long been a significant environmental issue, with millions of tons contributing to landfill overcrowding and ocean pollution. Traditional recycling methods have proven inadequate, leading to a critical need for innovative solutions. Enter Styrex, a groundbreaking development by Fuelre4m that represents a pivotal shift toward a circular economy. The Polystyrene Challenge Polystyrene, often […]

Fuelre4m Unveils Styrex: The World’s First Revolutionary Solution to the Polystyrene Crisis, Paving the Way for UAE Leadership in Global Environmental Innovation

September 4, 2024

In a historic breakthrough against one of the most pressing environmental challenges of our time, Fuelre4m proudly introduces Styrex. This groundbreaking innovation is not just a new product; it is a global first, revolutionising how we manage and repurpose polystyrene waste. Fuelre4m is already in discussions with leading global businesses, and the interest is significant, […]

Revolutionising Waste Management: How STYREX Transforms Polystyrene Waste into Sustainable Fuel

August 8, 2024

“Styrex represents a paradigm shift towards a circular economy where waste is viewed not as a burden but as a valuable resource”. The Discovery of Styrex: A Fortuitous Journey The journey towards Styrex began unexpectedly amidst Fuelre4m’s quest to enhance the efficiency and cleanliness of fossil fuels through their Fuelre4m Re4mx product line. Initially focused […]

Former Tottenham boss Redknapp joins forces with UAE-based ‘Green Goals’ campaign

July 22, 2024

DUBAI: UAE-based clean-fuel technology firm Fuelre4m have announced a partnership with Harry Redknapp — former Tottenham, Portsmouth and West Ham football manager — as part of their “Green Goals” campaign. The initiative aims to utilize former football stars to raise awareness and action for sustainability. “With the global football industry emitting over 30 million tonnes […]

Rob Mortimer Dubai Eye Interview

July 5, 2024

A huge thank you to @DubaiEye 103.8, and the Business Breakfast team, for your incredible support! Such a great chat! Your platform is truly helping us shine a light on the urgent issue of polystyrene waste and its detrimental impact on our environment. We are thrilled to introduce our ground-breaking product, Re4mx Styrex, which not […]

FuelRe4M Expands its Global Footprint into Africa

June 30, 2024

Fuelre4m, the UAE pioneering force in sustainable energy solutions, is proud to announce its latest expansion into Africa, marked by a strategic partnership with GiGi Investments (Pty) Ltd. This development underscores Fuelre4m’s commitment to advancing environmentally friendly energy solutions while making significant strides in global market penetration. This expansion comes hot on the heels of […]

Fuelre4m partners with Ardmore Shipping for a revolutionary fuel efficiency trial

June 11, 2024

Fuelre4m, a pioneering UAE based international company dedicated to transforming fossil fuel used in critical industries, has today announced a three-month efficiency trial with Ardmore Shipping. The project will commence with the pilot on Ardmore Shipping’s Ardmore Seahawk, focusing on reducing fuel oil consumption and enhancing operational efficiency using Very Low Sulphur Fuel Oil (VLSFO). […]

Aldar Education Partners with Fuelre4m to Pioneer Sustainable School Transportation

May 24, 2024

UAE – May 2024 – Aldar Education is taking a bold step towards environmental sustainability by exploring the use of biofuel for its fleet of school buses. This initiative is a critical component of Aldar Education’s net zero strategy, aimed at significantly reducing carbon emissions. In collaboration with Fuelre4m, a leader in innovative fuel solutions, […]

Greenwashing

May 18, 2024

In the era of climate change, the quest for sustainable energy solutions has intensified. Yet, amidst the fervor for renewables and eco-friendly alternatives, a shadow looms over the energy industry: greenwashing. This deceptive practice, wherein companies mask their products or services as environmentally friendly, threatens to obscure the true path to sustainability. As we witness […]

The Need for Conscientious Mining to Reach Net Zero

May 6, 2024

One harsh reality faces us as the globe relentlessly moves towards attaining net-zero carbon emissions: more mining will inevitably be required. Although this possibility may cause tension, it is an essential step in the direction of a sustainable future. As the managing director of Fuelre4m, a business that optimises fossil fuels for increased efficiency and […]

Fuelre4m Welcomes Shell and BP’s Recognition of Continued Fossil Fuel Utilisation, Aligning with Company’s Long-Standing Advocacy

May 6, 2024

Dubai, May 2024 – Fuelre4m, a pioneering energy solutions provider for industries heavily reliant on fossil fuels, including Ports, Maritime and Shipping, Power Generation, Rail, and Public Transport, commends Shell and BP’s recent acknowledgment of the necessity to continue utilising fossil fuels. This announcement resonates deeply with Fuelre4m’s mission and validates the company’s steadfast stance […]

Fuelre4m Expands Presence in South America, Unveiling New Offices and Partnerships

May 3, 2024

Dubai, May 2024- Fuelre4m, the UAE pioneering force in sustainable energy solutions, is proud to announce its latest expansion into South America, marked by the establishment of new offices and strategic agreements. This development underscores Fuelre4m’s commitment to advancing environmentally friendly energy solutions while making significant strides in global market penetration. Managing Director of Fuelre4m, […]

Transforming the Future of Fossil Fuels: Fuelre4m.com Unveils Revolutionary Technology for Sustainable and Efficient Combustion

February 13, 2024

Five years testing leads to deployment in shipping and maritime, vehicle logistics, ports and docks and power generation industries. Demonstrated fuel savings and reduced emission levels. Technology led results guarantees accurate data. Dubai, UAE, February 13th, 2024— Fuelre4m, a trailblazer in sustainable energy solutions, proudly introduces its groundbreaking fossil fuel reforming, 100% organic, nano-biotechnology. With […]

Climate Action and ESG pays dividends. Fact!

December 9, 2020

At Fuelre4m, we’ve been telling road haulier clients for ages that using Fuelre4m will pay dividends when they tender because it should give them a competitive edge – they will have a reduced cost base from the reduced fuel consumption, plus it enhances their green credentials when they complete the tender documents – they can […]

Fuelre4m Client Journey

September 1, 2020

How do you make the black smoke billowing from a large mining vehicle disappear? You could hire a magician. Or you could ask Fuelre4m for help. That black smoke from incomplete combustion and soot is a common feature on construction and mining plant plus equipment. We’ve all seen it driving down the highway behind a […]

Is Fuelre4m a miracle cure for vehicle fuel consumption problems?

August 1, 2020

Of course it is! But the reality is we cannot change physics or overcome mechanical thermal inefficiencies with chemistry. Sadly. We would love to tell you we can, but that would be dishonest. If your vehicles drive a lot of open road mileage, that is ideal food for Fuelre4m – we will happily dish you […]

What Is The Difference Between Someone Selling A Product Versus Providing A Solution?

July 21, 2020

At Fuelre4m we pride ourselves in working with our clients as partners, not just clients. Is there a difference? Yes, we believe there is. If we sell you a product, we have a high cost of sale and a high risk that you will abandon the product at some stage. We don’t want that. We […]

Can’t decide between cutting your budget costs and making a difference?

May 10, 2020

Some of us just don’t know how to be good citizens of the global community. They are generally identified as either narcissists or sociopaths. They don’t care about other people. But most of us are often torn between what is good for ourselves, and trying to do some good, but caught by financial constraints. How […]

Leaderless?

May 9, 2020

Over the years I have always enjoyed reading books and literature about self-improvement. How do we keep our brains sharp and active. How to avoid the decline in cognitive capacity as we age. How to think laterally and creatively. I’ve marvelled at the difference between leaders, managers and those that follow blindly. And it brought […]

What Causes A Fleet Owner The Greatest Loss Of Money – Theft Or Idling?

May 5, 2020

If you answered ‘theft’ I might disagree with you. Most companies look out for theft, so the opportunities are more difficult to siphon off fuel. BUT Idling is the greatest smokescreen ever. It hides EVERYTHING: The CFO asks ‘Why is the fuel expenses so high this month?” – Oh….., we had increased idling time due […]

Environmental Impact/Benefits

May 1, 2020

Everyone talks about #sustainability, shows concern about #emissions and the impact on #globalwarming and #greenhousegasses, We talk about it at Davos, the UN and conference after conference. Politicians, depending on their location and inclination would either trumpet their support or denounce it as fake news and bad science. Then the Covid-19 pandemic struck early 2020, […]