In our race to meet global emission targets, there is a dangerous question that few industries are asking: Are we really measuring the right thing when it comes to fuel efficiency? For too long the focus has been on making engines more efficient, but how often do we stop and ask about the FUEL itself? How often do we think about what is actually going into those engines, and whether it is performing at its best?
Well, we believe this blind spot is causing far more harm than most industries realise. As the world demands cleaner, more efficient energy, we need to stop and consider the elephant in the room: Are industries burning fuel efficiently, or are they just burning through more than necessary because they aren’t measuring properly? What if the damage we’re causing goes beyond what we even understand?
The Dangerous Misconception of Averages
Here is the shocking truth: too many industries are relying on outdated metrics to measure fuel consumption. We are still talking about litres, gallons, and miles-per-gallon averages as though they give us the full picture. But in industries like shipping, where fuel is consumed by weight, these numbers mean almost nothing. A metric tonne of heavy fuel oil (HFO) is not consistent from one batch to the next. Its energy density and combustion efficiency can vary wildly. Have you ever wondered how much that variation could be costing you? And the planet?
The shipping industry relies on something called Specific Fuel Oil Consumption (SFOC); an old standard that measures how much fuel is consumed per kilowatt-hour of energy produced. It is seen as the gold standard for measuring efficiency, but here is the catch: It does not account for the fact that the fuel quality itself can change everything. You might be burning the same amount of fuel, but if it is a poor batch, you are getting far less energy and far more emissions.
Imagine burning 600 metric tonnes of fuel in a single month. Now consider that even a 1% variation in fuel quality could result in 72 metric tonnes of avoidable CO2 emissions each year. That is not a hypothetical. It is happening right now, across industries. All because we have been led to believe that fuel is fuel, and one tonne burns the same as another. But it does not.
Why Aren’t We Talking About Fuel Quality?
So why aren’t more industries asking these questions? Why aren’t we holding ourselves accountable? The technology to measure fuel consumption and engine performance has come leaps and bounds. We can track every detail about how our engines are running. But when it comes to fuel performance, the thing we are actually burning most of us are still in the dark.
Think about it: If 1,000kg of fuel from one bunker produces far less power than 1,000kg from another, does it matter how efficient your engine is? The fuel itself could be dragging your entire operation down. Worse, you could be burning more fuel than you need, undoing all the progress made in cutting emissions.
Moving Away from Fossil Fuels Is not the Magic Solution. We Need to Fix What We Are Burning Now
The global narrative has been clear: Move away from fossil fuels, embrace biofuels, and all will be well. But is it that simple? Biofuels like B30 are being hailed as the answer, but with energy densities far lower than traditional fossil fuels, how much more are you really burning? Did you know that to get the same energy output as heavy fuel oil (HFO), you need to burn 112% of B30 biofuel? You’re already starting behind, and that’s before we talk about the extra emissions.
The reality is the rush to adopt new fuels is distracting us from the immediate problem. We are still going to rely on fossil fuels for decades to come. The question is: Can we make them cleaner and more efficient today; can we turn this old energy into new power? Well, we think we can. In fact, we know we can. Our Re4mx fuel reformulation technology is designed to break down the molecules in fuel, remove pollutants, reduce water and particulate contamination, and improve atomisation. The result? More complete combustion, more energy released at the right time, and fewer harmful emissions.
The Future Isn’t Just About Engines. It’s About Fuel.
So where does this leave us? The shipping industry and all the others need to stop pretending that fuel is just fuel. Each bunker has its own specific energy release potential. So why aren’t we measuring it? Why are we still relying on broad averages that make us feel good but hide the real problem? The answer lies in digitalisation.
With our Re4m Tech we are developing and using advanced Fuel Performance Systems (FPS) to bring real accountability to fuel consumption. By installing mass flow meters, torque and power meters, and using digital sounding technology, we can measure fuel performance in real-time. But that is just the start. The data we gather is fed into AI-driven systems that analyse fuel quality, energy density, and combustion patterns. It is not enough to just know how much fuel you are burning; you need to know how much energy you are getting from it, and how efficiently it is being used.
AI does not just monitor fuel; it predicts performance trends and detects anomalies before they cost you money or damage the environment. Imagine having the power to optimise your fuel consumption in real-time, cutting unnecessary waste and emissions, while also saving on operational costs. This is the future Fuelre4m is building, a future where every drop of fuel counts.
What Are We Waiting For?
The truth is industries can no longer afford to wait for the perfect alternative fuel. It does not exist yet, and it will not exist for years. In the meantime, we are wasting fuel, money, and time by not optimising what we have now. Accountability starts today. We need to stop relying on averages and assumptions. It is time to start measuring fuel the right way: scientifically, accurately, and with purpose.
At Fuelre4m, our mission is clear: We are here to help industries modernise and optimise fossil fuels while bridging the gap to a cleaner, hybrid energy future. Let’s stop the waste. Let’s make every drop count.
