Fuelre4m, a leader in advanced fuel technology solutions, is proud to announce its partnership with Classic Safari UAE, a community of vintage Land Rover enthusiasts committed to exploring the UAE’s stunning desert landscapes. Together, the two organisations embarked on an ambitious mission to bring sustainability to off-road adventures, leveraging Fuelre4m’s cutting-edge Re4mx products.
From 14th to 17th November, Classic Safari UAE hosted a breathtaking journey spanning 300km of pristine dunes from Al Matawi to Arada. The convoy of nine classic Land Rover vehicles, including Series I, II, III, and Forward Control models, was accompanied by 17 adventurers who were determined to explore responsibly. Fuelre4m played a pivotal role in enhancing the safari’s fuel efficiency and minimising its environmental footprint.
With an estimated fuel consumption of 1,000–1,500 litres for the convoy, Fuelre4m’s Re4mx solutions optimised the performance of the vehicles, ensuring reduced emissions without compromising the vehicles’ reliability or the spirit of adventure. A post-drive emissions analysis is currently being scheduled to quantify the environmental benefits achieved during the safari.
Commenting on the partnership, Rob Mortimer, Managing Director of Fuelre4m, said:
“Collaborating with Classic Safari UAE has been an incredible opportunity to demonstrate how even the most iconic vehicles can be part of a cleaner, greener future. With the proven technology of Re4mx, it’s all about making every litre burnt work harder for the environment. We ensure that it burns more efficiently, helping to increase the range before the next refuel. This partnership aligns perfectly with our mission to innovate solutions that are both practical and sustainable, proving that adventure and responsibility can go hand in hand.”
The collaboration also marks the beginning of a shared journey between Fuelre4m and Classic Safari UAE. Plans are underway to share post-drive findings and insights from the members of the convoy, further emphasising the importance of integrating sustainability into off-road motoring culture.