Fuelre4m partnered with Classic Safari UAE to demonstrate how heritage vehicles can participate in a more efficient and lower-impact approach to off-road adventure.
From 14 to 17 November, nine classic Land Rovers travelled approximately 300 kilometres across the UAE dunes from Al Matawi to Arada. The convoy included Series I, II, III and Forward Control vehicles, supported by 17 participants.
Estimated fuel consumption for the convoy was between 1,000 and 1,500 litres. Re4mx was introduced to support improved combustion efficiency, range and emissions performance without compromising vehicle reliability or the character of the expedition.
“This was an opportunity to show that even iconic vehicles can be part of a cleaner, more efficient future. The aim is simple: make every litre work harder.”Rob Mortimer, Managing Director, Fuelre4m
A post-drive emissions assessment was planned to quantify the environmental effect of the treated fuel. The collaboration is intended to continue through future expeditions and shared technical findings.